This groundbreaking experience is set to be inaugurated in the upcoming months at the Harkins Theatres Norterra 14 Complex, located in North Phoenix, bringing the first 4D experience to Arizona.
The first three inaugural sites will be at Harkins’ flagship locations in Arizona and California, with other locations to be announced.
The 4D E-Motion Premium Format is currently performing exceptionally well worldwide and is the top-grossing premium offering. This unique cinematic experience allows moviegoers to feel wind, water, vibration, scents and air shots among other effects, all perfectly synchronized with the on screen action.
Audiences worldwide have embraced 4D E-Motion with remarkable enthusiasm, with many fans eagerly awaiting major releases in the format. Upcoming titles include Goat (Sony Pictures) , Scream 7 (Paramount Pictures), The Bride (Warner Bros), Hoppers (Disney, Pixar), They will kill you (Warner Bros), Súper Mario Galaxy (Universal Pictures ), The Mandalorian and Grogu (Disney, Lucasfilm), and other highly anticipated titles.
“At Harkins Theatres we pride ourselves at delivering the best innovative technologies and guest service experiences in the industry. Our partnership with LUMMA 4D E-Motion brings an additional premium experience to our theatres and more importantly, to our consumers. This format and in particular, with the LUMMA organization has been well recognized by consumers worldwide as an immersive experience to elevate the moviegoing experience. In the coming years we look forward to continuing to build and expand the partnership with our friends at the LUMMA company,” said Mike Bowers, President & CEO and Rob Westerling, VP Content & Programming at Harkins Theatres.
“LUMMA is thrilled to be working with Mike Bowers and the entire Harkins team in opening their first location with us, the Harkins Norterra 14 in Phoenix, AZ, with 5 more locations to follow. The Harkins company is well recognized for its forward looking approach to serve its consumers. Their theatres are well recognized and admired by the film studios and the audiences. Bringing our 4D E-Motion to their locations is a tremendous boost to our company as we continue to expand our presence in the US and worldwide. We’re committed to bringing a best-in-class experience for our customers and their consumer base. Thank you Harkins team for believing in us,” said Rolando Rodriguez, Partner and Board Member, LUMMA Inc.
Harkins Theatres is a long-established, privately owned American movie theater chain known for its “Ultimate Moviegoing®” experience and deep roots in the Southwestern United States. Founded in 1933 by showman Dwight “Red” Harkins with a single theater in Tempe, Arizona, the company has grown into one of the largest independent cinema operators in North America, with 32 theaters across states including Arizona, California, Colorado, and Oklahoma. Harkins emphasizes premium amenities such as large-format auditoriums, state-of-the-art digital projection and sound, and comfortable seating, alongside gourmet concessions and loyalty programs for frequent moviegoers. Still family-run more than 90 years after its founding, it remains a prominent exhibitor in the region and supports both mainstream and independent film programming.
