Cinépolis Luxury Cinemas & Lumma partnering on the dynamic premium experience Magnify 8
Lumma is excited to announce a strategic partnership with Cinépolis Luxury Cinemas in the United States to offer the groundbreaking Magnify 8 immersive format at its flagship locations in Florida and Texas.
The launch of Cinépolis’ first Magnify 8 theater on December 12 2025 at the Cinépolis Luxury Cinemas Coconut Grove in Miami, Florida, was a remarkable success. Building on this momentum, Cinépolis continued its expansion with a new Magnify 8 location in Euless, Dallas, Texas, with an upcoming opening and additional expansion plans in the pipeline. Both auditoriums are fully equipped with Magnify 8 technology in all their seats.
“Cinépolis is very pleased to introduce the Magnify 8 technology at our Cinépolis Luxury Cinemas Coconut Grove in Miami, Florida, and Cinépolis Cinemas Euless, in Dallas, Texas. This new dynamic technology provides an added premium experience to our incredible dining experiences,” said Luis Olloqui, President of Cinépolis US.
“The consumer reaction in its first couple of weeks at our Coconut Grove location has been terrific and we look forward to continuing to expand our number of locations and partnership with the LUMMA company,” said Olloqui.
“At Lumma, we are very fortunate and proud to be working with Luis Olloqui and the amazing team at Cinépolis. The Magnify 8 experience is quickly growing worldwide and partners such as Cinépolis are recognizing the incredible premium value it offers its consumers,” said Rolando Rodriguez, Partner and Board member at Lumma.
“Cinépolis is well recognized for its creative and innovative approaches to its consumers worldwide which is equally as important to our company,” said Rodriguez.
The game-changing Magnify 8 technology features 8 independently pre-programmed vibration points, perfectly synchronized with the on-screen action.
In 2026, the Magnify 8 experience will showcase the most highly anticipated Hollywood blockbusters and local movies in different regions with an expected lineup of over 90 titles for the year.
Cinépolis Indonesia successfully launched the Magnify 8 format in December 2025 in seven locations across the country. This innovative format is gaining widespread recognition and features both local films and Hollywood titles.
