CinemaWest has teamed up with Lumma to launch a 4D E-Motion experience in Idaho, extending immersive entertainment straight to the cinema lobby with upcoming Hollywood blockbusters. The unique auditorium build features glass window panes overlooking the 32-seat theatre from the lobby, so spectators can witness the immersive experience in real-time.
Bringing the first and only 4D E-Motion theatre to Village Cinema in Meridian, Idaho, guests will experience 4D E-Motion like never before – in a reimagined former gameroom turned high-tech portal with stunning floor-to-ceiling windows, spotlighting the finest of immersion cinema!
Featuring special effects like wind, water, vibrations, scent, colour lights, air shots, and more, all synchronized with the on-screen action, Lumma’s fully immersive 4D E-Motion experience transports moviegoers into a cinematic world unlike any other.
Audiences worldwide have embraced 4D E-Motion with remarkable enthusiasm, with many fans eagerly awaiting major releases in the format, including: The Cat in the Hat (Warner Bros.), How to Rob a Bank (Amazon MGMl), Ebenezer: A Christmas Carol (Paramount), The Hunger Games: Sunrise on the Reaping (Lionsgate), Hexed (Disney) Jumanji: Open World (Sony), Dune: Part Three — (Warner Bros.), and Avengers: Doomsday (Disney).
“We’re very excited to bring this unique 4D E-Motion experience to our moviegoers at Village Cinema,” said Mark Behrang, COO of CinemaWest. “Every step of the way, we’ve been more than pleased with Lumma’s collaboration to add this revolutionizing technology to our premium theatre offerings.”
According to market data provided by OMDIA, 4D is the fastest growing sector in the industry, making 4D E-Motion a must-have premium offering for exhibitors aiming to boost incremental attendance and elevate the cinema experience. Lumma, a global entertainment company celebrating the 10th anniversary of 4D E-Motion in the cinema industry, has reached a robust content library of over 500 titles. Lumma has seen 64% growth in 2026 alone, with the opening of 59 new theatres across the U.S., Europe, and Latin America.
“The Lumma team is very excited about working with Dave Corkill, Mark Behrang, and all the team members at CinemaWest on this very unique 4D E-Motion first-of-its-kind project at Village Cinema,” said Rolando B. Rodriguez, Partner and Board Member at Lumma 4D E-Motion. “It’s a pleasure working with an organization that is focused on introducing new innovative premium concepts to energize the audiences about the moviegoing experience. We look forward to a very successful launch of this new concept and building a long-term relationship with the CinemaWest team.”
