Cinemark Argentina and Lumma announce they’re bringing their 6th 4D E-Motion auditorium to Buenos Aires’ largest shopping center, Abasto Shopping. Opening on October 12, 2026.
The 4D E-Motion experience offers full immersion with 72 motion seats and special effects like wind, water, vibrations, scent, colour lights, air shots and more, synchronized with the on-screen action. This auditorium will join an additional 8 other 4D E-Motion Cinemark locations across Latin America. The two companies first brought the immersive technology to the theater chain’s moviegoers in Buenos Aires in 2017 and have since expanded across the region, including in Panama, El Salvador and Chile.
“At Cinemark, we continually strive to provide immersive and cinematic out-of-home entertainment experiences, and we are proud to expand our relationship with Lumma to add another 4D E-Motion auditorium in Abasto Shopping, the largest shopping center in Buenos Aires,” said Martin Alvarez Morales, General Manager of Cinemark Argentina. “Our moviegoers have demonstrated ongoing demand for this technology, and we are pleased to continually raise the bar for what a night at the movies can be.”
“Our partnership with Lumma reflects a shared dedication to elevating the cinema experience. Cinemark is proud to continue expanding 4D E-Motion in response to the exceptional demand from our audiences, bringing this world-class technology to theaters across Latin America,” said Valmir Fernandes, President of Cinemark International.
“It’s a tremendous pleasure to work with Valmir and the Cinemark team on their International growth,” said Rolando B. Rodriguez, Partner & Board Member at LUMMA. “Their continuous focus on products & services innovation that enhances the customer experience makes them a best-in-class company in our industry.”
