Cines Paseo Aldrey and Lumma announce the arrival of Mar del Plata’s first 4D E-Motion theater—a new entertainment offering that expands the city’s cinematic landscape. Equipped with 36 seats, this addition marks a new milestone in the complex’s commitment to technological innovation and unique, immersive experiences.
In a 4D E-Motion theater, the viewer is no longer just an observer but becomes part of the action. The seats move in sync with each scene, while environmental effects—such as wind, water, scents, and vibrations—follow the events unfolding on screen. It is an immersive experience that transforms every film into an adventure felt with all the senses. The debut will take place on November 18 with a preview screening of The Hunger Games: Sunrise in the Reaping. Tickets are now on sale via Miboleteria.com.ar and at the cinema box office. The new theater will become a permanent fixture at Cines Paseo Aldrey, featuring a lineup of major releases specially adapted for the 4D E-Motion experience.
In the coming weeks, the schedule will include titles such as *Ebenezer: The Ghosts of Christmas* (Paramount), *Spellbound* (Disney), *Jumanji: In the Real World* (Sony), *Dune: Part 3* (Warner Bros.), and the highly anticipated *Avengers: Doomsday* (Disney), among others. The premium 4D E-Motion format has established itself as one of the most successful worldwide. The Argentine company Lumma maintains a strong presence in the country, partnering with prominent exhibitors to position 4D E-Motion as the top-ranked special cinema format.
“At Lumma, we are very excited to work with the team at Cines Paseo Aldrey on this project. We expect great success, featuring some of the industry’s most highly anticipated titles in the 4D E-Motion format,” said Antonela Salvador, Founding Partner and Director of Lumma.
“Since its opening, the entire Paseo Aldrey complex has aimed to offer both local residents of Mar del Plata and tourists a unique experience within the city and the region. In terms of its cinematic offering, it has been innovative from the start, incorporating cutting-edge technology, Dolby Atmos sound, and ultra-comfortable seating. Today, we take another step forward with the arrival of 4D E-Motion—a concept that transforms the way audiences enjoy a film. We are also proud to be collaborating with an Argentine company that has an international reach—with the added significance that one of its founders is a native of Mar del Plata,” said Aldo Bacchiani, General Manager of Paseo Aldrey.
